Mars Wrigley has unveiled its 2023 Christmas range featuring a mix of new products alongside returning best sellers, which is set to hit shelves from September.
The range is spearheaded by a quartet of new Maltesers launches, including Maltesers Assorted Truffles (200g, RSP £5.50) and Maltesers Mint Truffles (200g, RSP £5.50, exclusive to Tesco). They are joined by Maltesers Christmas Mix (240g, RSP £5.85), a sharing bag of mini Maltesers Reindeers and teasers; and Maltesers Reindeers (29g, RSP 75p) which comes in both milk chocolate and mint flavours.
Returning products include the Celebrations Advent Calendar (215g, RSP £11.80), the Maltesers Assorted Truffles Advent Calendar (216g, RSP £11.80, exclusive to Tesco) and the M&M’S Santa (100g, RSP £2.99).
Cybi Capaldi, Senior Brand Manager – Christmas at Mars Wrigley, commented: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy.
“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”
