J₂O is giving shoppers the chance to win prizes this Christmas with a festive quiz.
Merry Quizmas, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers which are redeemable in a number of retail and foodservice outlets.
Launching in October and running throughout the festive period until the new year, Merry Quizmas will be promoted on seasonal packs of J₂O which will include limited edition Glitter Berry – a blend of grape, cherry, a hint of spice and edible glitter.
The on-pack Christmas promotion will be supported by a £2m marketing campaign that includes a combination of outdoor, digital and POS.
Kevin McNair, Marketing Director at brand owner Britvic GB, commented: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J₂O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”
Merry Quizmas will feature on the following packs:
- Fruit Blend 275ml, 4-pack (RSP £4.39)
- Orange & Passionfruit and Glitter Berry 275ml, 10-pack (RSP £9.90)