Pladis has added a White Chocolate Digestive to its core range of McVitie’s biscuits to meet growing demand from shoppers.
McVitie’s White Chocolate Digestives (232g, RSP £1.89) will launch into Sainsbury’s stores from mid-July, followed by Co-op from 24 July. Wider distribution starts on 14 August. A £1.99 price-marked pack is also available.
The launch will be supported by PR, shopper marketing and social media activities.
Commenting on what she described as “a huge opportunity for retailers to drive incremental sales,” Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I, said: “We’ve developed a new must-stock snack that’s something really special.”
