Maltsmiths ad puts craft beer on box

Maltsmiths ad

Maltsmiths has launched its first TV advert following the Heineken brand’s out-of-home and social campaign earlier this year.

Highlighting the love the Maltsmiths have for what they do, the 30 second ad ‘When You Love What You Do’ aims to invite people into the craft beer category for the first time. The film positions Maltsmiths Lager as a crisp and flavourful beer for everyone to enjoy.

It forms part of a £4.5m media spend for the brand in 2018.

“We’re thrilled to launch our brand new Maltsmiths ad that really shows the passion behind the beer,” said Izabela Glodek, Brand Director at Heineken.

“Maltsmiths is the perfect gateway beer for those who want to try craft but aren’t sure where to start and it plays a crucial part in attracting the huge 78% of beer drinkers who are yet to try craft. We are really proud of our crisp and flavourful beers, and hope our new ad will encourage more consumers to try craft.”

The ad runs on TV throughout August and September, and on video-on-demand to October.