Lucozade Alert has unveiled a new campaign, featuring a fresh new look, that seeks to inspire people to kickstart their energy and help harness what’s within.
The campaign includes out-of-home advertising, digital placements across Spotify and Twitch, video-on-demand, social media, influencer marketing and in-store activity.
Brought to life through digital ’talking cans,’ the £1.2m campaign runs until July and is expected to reach 83% of UK adults.
Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I, said: “Talking Cans puts our brand’s witty, vibrant personality at its heart by encouraging Brits to grab a can of Lucozade Alert to help them through their busy day.”
