Lucozade Alert is extending its three-strong range with the launch of its first ever zero-sugar drink, Lucozade Alert Zero Sugar Mango Peachade.
The new variant is available from wholesalers in outers of 12 x 500ml cans, in both plain and £1 price-marked packs.
It joins the existing Lucozade Alert range of Cherry Blast, Original and Tropical Burst flavours.
The launch will be supported by instore, video-on-demand and sampling activities.
The new drink is designed to attract new shoppers and help grow the stimulation category. Less than 15% of stimulation value sales currently come from zero-sugar drinks; however, zero-sugar drinks are responsible for more than 30% of stimulation category growth.
Tom Etherington, Senior Brand Manager for Lucozade Alert at Suntory Beverage & Food GB&I, said: “Given the continued growth of the stimulation segment, increasing shopper desire for more low- or no-sugar options and a bold new flavour from the trusted Lucozade brand name, Alert Zero Sugar will be an important addition to any chiller.”
For more information on ranging and category advice, retailers can visit SBF GB&I’s dedicated soft drink site SimplySoftDrinks.com.
