Jack Daniel’s makes it count

Jack Daniel’s has launched ‘Make It Count’, its first truly global marketing campaign.

The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it.

A new ‘First Timers’ TV ad showcases Jack Daniel’s fans “who choose to live boldly and try something they’ve always wanted to do”.

The ad is part of a cross-channel campaign, including TV, social, digital and out-of-home activity across over 100 countries worldwide.

“With ‘Make it Count’ we have a long-term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman.