Walkers has launched a festive limited-edition ‘Power of Sausage Roll’ flavour, in partnership with LadBaby and the Trussell Trust.
Five pence will be donated to the charity with every pack sold, as part of the brand’s continued support for the Trussell Trust, whose work in the UK supports a nationwide network of food banks and helps to fight against poverty.
LadBaby has been on a (sausage) roll with its charity singles, which have made the Christmas number one spot for the past two years – with all proceeds donated to the Trussell Trust.
Fernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo, said: “When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust. We are delighted to continue our fundraising efforts, by partnering with LadBaby & unleashing the ‘Power of Sausage Roll’ flavour crisps to do good with a 5p donation to Trussell Trust per pack.”
“To support the launch, we are building a fame driving and highly talkable new advert. Our 90 second film centres on a cheeky take on a Christmas classic – featuring iconic British Christmas references & a host of celebrity friends – and is sure to get the nation smiling. So, keep your eyes peeled!”
Limited-edition 5 x 25g multipacks (RSP £1) are available now, backed by digital and in-store marketing activity during November and December.