Haribo has introduced a Fruitilicious twist to its “Kids’ Voices” campaign, which kicks-off a nine-week run today (April 9).
Showcasing Fruitilicious, Haribo’s new 30% less sugar offering, this latest 30-second advert builds on the emotional promise of the Haribo brand – to “Bring out the Child Inside”.
The advert focuses on passengers in a lift as they share some Fruitilicious. This awakens their inner child, causing everyone to speak with kids’ voices to describe the product. The child in the group showcases Fruitilicious’ reduced-sugar credentials in – unexpectedly – an adult’s voice.
Hayley Nixon, Marketing Manager at Haribo, said: “We know that fans of the brand are eagerly anticipating the next instalment of our ‘Kids’ Voices’ creative and they won’t be disappointed, especially with our new twist! Just like the taste and texture of our new sugar reduced Fruitilicious, this advert is just what you would expect from the Haribo brand.”