Accolade Wines has launched ‘Certainty in an Uncertain World’, a new six-month £2m campaign that champions its Hardys brand through in-store activity, digital advertising, social media and PR.
As part of the campaign, Hardys is giving consumers a no-questions-asked money back guarantee which will be communicated across brand activations at point of purchase, through digital advertising sites at high footfall public areas and driven through social and traditional media channels. Other themes tap into motivating consumer occasions such as world events, sport and gifting.
Hardys has also unveiled a packaging update which is being rolled out across the range including Hardys VR, Hardys Crest and Hardys Stamp. The design looks to herald the brand’s premium credentials and unifies the portfolio with strong and consistent visibility for the Hardys logo and crest on every bottle.
Ade McKeon, Hardys Regional Managing Director Europe, commented: “Our significant investment will promote Hardys enduring and popular benefits to drive consumer demand. Hardys delivers the trade strong incremental sales and profit through the portfolio which offers wines at every price point for any occasion.”
