Mars Wrigley has launched Skittles Giants – three times the size of a standard Skittle and softer on the inside.
Skittles Giants is available now in cases of 36 x 45g singles (RSP 49p), 12 x 125g treat bags (£1 PMP), 14 x 141g value pouches (RSP £1) and 14 x 170g grocery pouches (RSP £1.49).
The launch is supported by a digital media campaign. A full range of in-store media and POS is also available.
Victoria Gell, Mars Wrigley Portfolio Director, commented: “Consumer testing has been hugely positive and through our media and in-store support we are aiming to generate huge excitement, that will drive purchase. I can’t wait for people to try them!”