Diageo has unveiled new Gordon’s Tropical Passionfruit Distilled Gin (37.5% ABV).
A tropical twist on the original recipe, the new variant launches in Morrisons and Asda from Tuesday 15 March ahead of a wider roll-out from early April.
Gordon’s Tropical Passionfruit Distilled Gin will be available in a 70cl format with a £16.50 RSP in both plain and price-marked packs.
The launch will be supported by a £700,000 marketing campaign, including broadcast and digital advertising, as well as social media and consumer activations.
Jessica Lace, Head of Gordon’s GB, commented: “Following the success of Gordon’s Premium Pink Distilled Gin, this new innovation will continue to engage the interest of gin drinkers as well as recruit a new audience into the category. Gordon’s Tropical Passionfruit Distilled Gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favourite G&T.”
Gordon’s Tropical Passionfruit Distilled Gin joins the existing range of Gordon’s gin variants including Gordon’s Premium Pink Distilled Gin, Gordon’s Sicilian Lemon Distilled Gin, Gordon’s Mediterranean Orange Distilled Gin and Gordon’s White Peach Distilled Gin.