Gordon’s launches ultra-low-alcohol RTDs

Gordon's low-alcohol RTDs
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Gordon’s has introduced two ultra-low-alcohol gin & tonic-flavoured sparkling variants, which are less than 0.5% ABV and 68 calories per serve.

Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit are both available now in 250ml bottles (RSP £1.49). Multipacks of four have an RSP of £4.99.

The launch is supported via social media. Shopper plans with scalable mechanics are also available.

Gordon’s recommends that the drinks are merchandised in a dedicated low/no alcohol bay within the licensed area, or alongside alcoholic RTDs.

The launch comes at a time when gin continues to be booming. According to the latest market report from the Wine and Spirit Trade Association gin sales in the UK reached £1.5bn in the 12 months to March 2018, the equivalent of almost 55 million bottles.

Commenting on the launch, Charles Ireland, General Manager for Great Britain, Ireland and France, said: “Gin is booming at present and there is currently a real unmet demand from consumers for a credible low or non-alcoholic gin alternative that has the same depth of flavour and sense of occasion as an alcoholic drink. I’m therefore delighted to see the launch of Gordon’s Ultra Low Alcohol G&T – a fantastic addition to the market that aims to meet this consumer demand.”

CJ Lang – Christie