Doritos shakes up the sharing segment

Doritos Collisions
Bestway Christmas above post

Doritos has unveiled Doritos Collisions, a combination of two flavours in one bag.

The new range comes to the UK after a successful North American launch.

Two variants are available now: Guacamole & Habanero Chilli and Honey Glazed Ribs & Lemon Blast. Both come in a 162g pack (RSP £1.99) and Guacamole & Habanero Chilli is also available in a 72g pack (RSP £1).

The launch will be supported with a high-profile TV and digital advertising campaign later in 2018.

Ceri Bustin, Doritos Marketing Assistant, commented: “We can’t wait to see people experience this latest piece of innovation, which is perfect for all sharing occasions.”

CJ Lang – Christie