Dr. Oetker is back on TV with a new brand-building campaign which encourages consumers to ‘Share a Little Joy’ through baking.
The new campaign celebrates how little gestures of kindness can make a big difference in creating happy memories and feelgood moments.
It sees the brand return to TV, video on demand, social and digital with an ad that demonstrates how one home-baked gesture of kindness can create a chain reaction of good deeds with feelgood results.
The integrated campaign also came to life on social media where ex-GBBO finalist Sandro Farmhouse searched for community heroes who have gone over and above to share a little joy and make a big difference to their local community, whether that’s helping children in the local area learn to bake or volunteering at their local food bank.
The national competition searched for jewels in local communities, who use small acts of kindness to make a real difference to their community. The overall winner received a hand delivered cake from Sandro and a hamper of Coronation and Dr. Oetker goodies plus a donation to a charity of their choice.
Jen Johnson, Head of Marketing, Cake & Dessert at Dr. Oetker UK, said: “Baking often features in major celebrations like the Coronation, but it can also be a fantastic way of making a big difference in everyday moments, it’s a great way of sharing a little bit of joy with those we love, which is at the heart of the creative idea”.
