Dr. Oetker Ristorante has announced a major relaunch with new-look packaging, a line-up of product launches and a new multimedia campaign.
The packaging refresh adds a fun, fresh and inviting look with brand-new photography, colourways and overall design.
Alongside the refresh, the brand has launched three new SKUs, with Dr. Oetker Ristorante Pepperoni Mozzarella Pesto (RSP £3.85) joining the core range. It features the familiar Ristorante thin and crispy crust, topped with pepperoni, mozzarella pearls and drizzled with pesto.
It is joined by two premium pizzas: the Dr. Oetker Ristorante Primo in flavours Salame Piccante Nduja and Primo Pollo Funghi Truffini. Both RSP at £4.40.
The Primo Salame Piccante Nduja is topped with mozzarella, calabrese salame, nduja, peppadew peppers and a hot honey garnish on a chilli-infused crust.
The Primo Pollo Funghi Truffini is topped with mozzarella, roast garlic chicken, crispy bacon, sliced mushrooms and a truffle garnish on an Italian herb-infused crust.
To support the rebrand and product launches, a £2.5m multimedia campaign includes TV and video-on-demand.
Paula Wyatt, Head of Marketing – Pizza at Dr. Oetker UK, said: “Ristorante is a much-loved frozen pizza brand, and this relaunch ensures the brand remains relevant to a wide audience of frozen pizza consumers.”
