Dr. Oetker Ristorante has added a Vegan Pepperoni-Salame variant to its pizza portfolio.
The new flavour puts a vegan spin on the brand’s classic Italian-style pizza, combining a thin and crispy Ristorante crust with passata, dairy-free mozzarella and vegan pepperoni-salame.
The latest addition follows the 2021 launch of the Dr. Oetker Ristorante Vegan Margherita Pomodori, which was the brand’s first vegan pizza.
Since its launch, the Dr. Oetker Ristorante Vegan Margherita Pomodori has become the most valuable vegan frozen pizza product in the category and was worth over £2m as of February 2023.
Paula Wyatt, Head of Marketing at Dr. Oetker Ristorante, said: “We’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian.
“We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”
