Cadbury has released a new limited-edition 360g Cadbury Dairy Milk Bar in a vintage-style pack as part of the brand’s 200th anniversary celebrations.
A nod towards Cadbury’s brand and design heritage, the new bar follows the launch of a range of seven different collectable bars that reflect Cadbury’s various packaging refreshes over the years.
Brand owner Mondelez International said it will “enable retailers to create real excitement for shoppers in a popular format”.
For ranging and merchandising advice, retailers can visit the Mondelez trade website.
