Burton’s Biscuit Company is giving its Savoury Biscuit brand, Cathedral City Baked Bites, a packaging refresh.
The biscuits are made under licence from Dairy Crest, and the new pack designs will align the range with the Cathedral City masterbrand.
“Cathedral City Baked Bites is perfectly placed to become a beacon brand within savoury snacking, with 15m shoppers across the nation buying Cathedral City cheese; that’s over half of UK households buying into the brand, giving Cathedral City Baked Bites a real point of difference versus other savoury snack brands,” said David Costello, Head of Category and Shopper Management at Burton’s Biscuit Company.
