Coca-Cola European Partners (CCEP) has unveiled a multi-million pound TV campaign for Capri-Sun ahead of summer.
The campaign introduces a new animated pouch character to drive awareness of Capri-Sun’s No Added Sugar range, highlighting how the brand is offering more choice to shoppers.
Running throughout 2017, the 20-second TV advert sees the pouch playing games with a family during a summer gathering. CCEP says “the jovial scene light-heartedly communicates that Capri-Sun comes with no added sugar”.
Simon Harrison, Operational Marketing Director GB at CCEP, commented: “Capri-Sun is a much-loved brand, and the TV campaign sees our new animated pouch placed centre stage in a family setting, demonstrating the broad appeal our No Added Sugar variant has whilst also adding fun to any occasion.
“The multi-million pound campaign is the latest piece of activity from CCEP that supports our zero or low sugar ranges. It demonstrates our ongoing commitment to supporting retailers, particularly as we move into the warmer summer months and consumers look for refreshment whilst on-the-go or when at home during family occasions.”
The investment follows the launch of the new Capri-Sun No Added Sugar Orange-Lemon 330ml variant in March.
