Ginsters is blitzing the UK with a four-week-long poster campaign, commencing on May 8.
The campaign, which includes a range of static and digital poster sites, is designed to raise awareness of the savoury pastry brand’s focus on quality and local sourcing. Local farmers, who have supplied Ginsters for many years, feature in the posters which carry the strapline “Fans of Real Food”.
Ginsters’ research has indicated that its consumers are genuinely interested in the provenance of the ingredients in its products, something that is reflected in the poster campaign.
“We are very proud of the fantastic-quality ingredients in our products sourced from local farms, some of which are only 15 miles from our bakery in Cornwall,” said Kate Brown, Ginsters Brand Manager. “Jeremy Oatey (pictured) from Hay Farm supplies the Cornish vegetables in our pasties and features in one of the posters.”