Pladis has launched a new limited-edition range for its £82m Jacob’s Mini Cheddars brand: Jacob’s ‘Cheesy Specials’.
Dialling up the brand’s ‘baked with real cheese’ USP, the two new ultra-cheesy variants –Smoked Cheddar and Jacob’s Mini Cheddars Cheddar & Roasted Tomato – will be available to convenience retailers from April in 6 x 23g multipacks (RSP £1.75). The Smoked Cheddar variant is available now to independent retailers in a 90g £1.25 PMP.
The launch targets younger shoppers seeking bold, trending flavours, hopefully driving incremental sales.
“Cheese is kind of our thing,” said Asli Akman – Marketing Director, at pladis UK&I. “When you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.”
