Capri-Sun celebrates ‘filter-free’ credentials

Capri-Sun TV ad

Coca-Cola European Partners has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners.

The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018.

The new ad runs until the autumn, and sees the return of brand mascot ‘Sunny’ posing for selfies and switching between different filters. The campaign plays on the popular consumer trend of hash-tagging ‘No Filter’ to show that a selfie is good enough without the need for editing.

Simon Harrison, Vice President, Commercial Development at CCEP GB, said: “The new TV advert highlights that Capri-Sun original is ‘filter free’ and contains no artificial sweeteners, colours or preservatives whilst maintaining the fun and light-hearted nature that the brand is famous for.

“With more than 1.2 million people tagging #nofilter in 2015, and this number increasing year on year, the campaign is set to resonate with consumers, young and old.”

The new campaign follows the launch of 330ml Capri-Sun Cherry earlier this year.

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