Boursin inspires consumers this Christmas

Boursin Trio Gourmand

Boursin has launched a fresh new ‘Boursin Inspires, You Create’ Christmas marketing campaign.

Designed to inspire creativity with Boursin, the campaign seeks to unlock new usage occasions outside of the traditional cheeseboard and comes in response to an increase in scratch cooking and culinary experimentation during the pandemic.

Activity kicks off in November with print advertising and paid social, followed by significant TV advertising from 5 December.

Alongside the campaign, the cheese brand has launched a limited edition 150g Boursin Cranberry and Pepper. In addition, the Boursin 3-Flavour Limited Edition 240-gram pack is back by popular demand, this year consisting of Garlic & Herbs, Cranberry & Pepper, and Shallot & Chive flavours.

Celina Leroyer, Senior Brand Manager for Boursin, commented: “With the limited-edition variants alongside the core range of Garlic & Herbs and Pepper formats, Boursin has a varied range to delight shoppers and cater for every festive treat occasion. Retailers should stock up now to get their share of the seasonal sales!”

Countdown to Christmas week one