Tropicana has kicked-off the Christmas season with a new festive pack design across its core range.
New designs, that include Christmas slogans and imagery, are available now on 950ml, 1.4l and 1.6l formats.
Caroline Wilding, Marketing Manager Tropicana UK, commented: “This year, we have seen shoppers turn to brands they love and trust. During the festive season, chilled fruit juice category sales accelerate to +121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalise on this demand.
“As shoppers look to their favourite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
