Breakfast biscuit brand belVita has launched a new promotion as part of its ‘Positive Energy’ campaign that gives shoppers the chance to instantly win one of 250 prizes.
Promotional packs across the belVita range – including its three brand-new non-HFSS additions: belVita Fruit Crunch (Raisin & Currant and Apple & Pear) and belVita Soft Bakes Filled Apricot – are available from now until 31 October.
Spotify and Netflix gift cards are up for grabs, alongside Lifestyle vouchers and one-month Headspace subscriptions. Additionally, all entrants during the promotional period will be enrolled into a grand prize draw, with five lucky winners bagging a £650 gift card for a participating retailer of their choice or a month’s grocery shopping.
To be in with a chance of winning, shoppers simply purchase any belVita product, visit positiveenergy.belvita.eu, enter the last eight digits of the product’s barcode and complete a short online form to find out instantly if they are a winner.
Amy Lucas, Brand Manager for belVita at Mondelez, commented: “We’re excited to offer shoppers hundreds of chances to win some incredible prizes, and to help retailers drive incremental sales off the back of the launch of our three brand-new non-HFSS additions.
“We advise retailers to stock up on the belVita product range – particularly the new belVita Fruit Crunch Raisin & Currant, belVita Fruit Crunch Apple & Pear, and belVita Soft Bakes Filled Apricot – to build excitement and tap into additional sales from new shoppers as well as loyal belVita fans.”
