Flavoured milk brand Yazoo has brought back its partnership with Merlin Group to help retailers maximise on-the-go sales across the summer months.
Returning for the third year in a row, the HFSS-compliant Yazoo range is offering two-for-one tickets for Merlin’s theme parks, Alton Towers and Thorpe Park.
Available until the park season ends in November, the on-pack promo runs across all Yazoo flavours and formats, including the limited-edition Choc Caramel and PMPs.
Each promotional bottle has a unique code that shoppers can use to get tickets via the Yazoo website.
Maren Fuhrich, Yazoo Brand Manager at FrieslandCampina, said: “It was an easy decision for us to regroup with Merlin through the sheer success of Yazoo’s previous promotional bottles. With Yazoo’s PMP range representing 64% of convenience sales, having the promotion on our price-marked packs will help boost sales and ensures a positive price perception among consumers.”
