Müller Yogurt & Desserts has unveiled two Cadbury chocolate milkshakes: Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake.
The 250ml singles are available now from Sainsbury’s ahead of a wider roll out in March.
They are made in the UK using milk from British farms and Cadbury milk chocolate, and have a three-month ambient shelf life.
The launch is supported by out-of-home advertising and PR, with a wider multimedia campaign kicking off later in the year.
This is the Mondelez brand’s first foray into the bottled milk drinks category.
