For the first time ever, Wrigley is launching a Skittles and Starburst mixed bag , which is available across all channels. Both Skittles and Starburst are performing well, with Skittles the fastest growing fruit Confectionery brand in the UK. The launch also taps into the potential of the fruit fun-sized bag sector, which is growing at +8.7% year on year.
Matthew Austin, Wrigley Confections Business Unit Director said: “With Skittles and Starburst driving sales of the fruit confectionery market, this is the perfect time to launch a fun-sized mixed bag. Not only are they perfect for individual usage, but also for Halloween and other sharing occasions too. Fun size treats are a great profit opportunity for retailers as shoppers look to beat the recession by giving themselves small everyday treats.”