Mars Chocolate Drinks and Treats is extending its Mars Refuel milk drinks range with the introduction of Mars Refuel Caramel. The new drink follows the recent launch of the Mars Caramel chocolate bar.
“Mars Refuel is the number one selling chocolate milk drink in impulse and we are confident that we have a winning combination with the strength of the Mars Refuel brand and the launch of the new MARS Caramel bar,” says Bep Dhaliwal, trade communications manager for Mars.
While Mars Refuel Caramel is presented to consumers in chilled refrigerators, the product is ambient, with a six month shelf life. New Mars Refuel Caramel is available in 350ml sports cap (rrp £1.05) with eight bottles per case.