Mars Wrigley has launched a major new European-wide campaign for its Snickers brand starring footballers Bukayo Saka and Luka Modrić.
Coming ahead of this summer’s Euro 24 tournament, Snickers Own Goal features a playful new cinematic TV ad to help football fans steer clear of embarrassing ‘own goals’.
Set in a barbershop, the 20-second ad sees a fan leap up to celebrate a goal on TV, causing the barber to shear off a strip of his hair. Modrić and Saka then present the fan with a Snickers bar, with the tagline ‘Own goal? Maybe you just need a Snickers’.
The campaign also includes out-of-home, digital, social media, PR and in-store activities.
Greg Kent, Snickers Regional Brand Director at Mars Wrigley, commented: “From double booking on match day to leaving a game early and missing a comeback, we know fans don’t always get it right. That’s why we’re highlighting the nation’s ‘own goals’, encouraging fans to laugh at their blunders, and positioning Snickers as a tasty treat to help sort them out in these relatable moments.”
