Wrigley is rolling out three new pricemarked packs (PMPs) from some of its best-performing brands.
From February, Extra White Bubblemint and Airwaves Menthol & Eucalyptus 46-piece bottles will be available in £2 PMPs, while Doublemint expands its mints range with a new £1 pricemarked sharing bag.
Wrigley says the PMP bottles should improve rate of sale, as purchase intent in the gum category has been shown to drop off significantly over the £2 price mark.
“With retailers in mind, we have launched three of our most popular lines as PMPs to appeal to their customers looking for value for money from a trusted brand,” said Julio Guijarro, Wrigley marketing director for GB. “The PMP products, all of which include an eye-catching RRP price flash, help retailers encourage impulse sales and maintain good margins.”
