Premium gin brand Whitley Neill Gin has launched a new £1.2m advertising campaign which taps into summer outdoor eating occasions.
The campaign continues the brand’s ‘Time for a Little Luxury’ message, with its Raspberry, Blood Orange and Rhubarb & Ginger gins taking centre stage. The gins are put at the front of mind for summer eating and drinking occasions, while the campaign also emphasises the versatility of the brand’s 12-strong range.
A range of posters and POS materials, as well as assets for social media channels and digital screens, are available to retailers. These feature a host of serve suggestions to inspire shoppers,
The campaign goes live this month and will include out-of-home, print, social media and digital activity.
Simon Jackman, Senior Global Marketing Manager for White Spirits at Halewood Artisanal Spirits, said: “Our Whitley Neill Gin flavours such as Blood Orange, Raspberry and Rhubarb & Ginger have continued to see strong growth over the past year as consumers have become more experimental with their drinks choices. The results of Savanta’s ‘Most Loved Brand Report’ continues to highlight this, and we’re delighted to have been awarded the ‘UK’s Most Loved Gin Brand’ for the second year in a row.
“Our new campaign is set to further drive awareness for our award-winning range, inspiring shoppers and showcasing how these delicious, vibrant gin flavours are the perfect choice for any summer drinking occasion.”