KP Snacks has unveiled new, limited-edition Christmas packaging for its Tyrrells snack brand.
Rolling out from this month, the festive packaging will feature across sharing bags of the top five Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper, and Veg Crisps with Sea Salt.
Designed to engage shoppers, the festive packs feature the familiar Tyrrells characters with a cheerful Christmas twist as they wear paper crowns, Santa and elf hats, or carry gifts with big bows.
What’s more, an on-pack flash highlights the 25% plastic packaging reduction made across the range earlier this year as part of KP’s ongoing commitment to reducing its impact on the environment.
Amy Heap, Tyrrells Marketing Manager, said: “CSN is a critical category to back at Christmas, with a value of £328m in December 2021, up from £300m the year before. Retailers should be sure to broaden their offering with premium options alongside familiar favourites to capitalise on the Christmas opportunity.”
