KP Snacks has unveiled a new campaign to promote its Flavour Kravers range.
Running from the end of March until mid-May across social media and out-of-home channels, the campaign focuses on the latest Flavour Kraver variants, Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.
Continuing the brand’s ‘Kick back with a pack’ messaging, the campaign seeks to capitalise on the growth of Big Night In occasions.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, commented, “We are excited to be launching a media campaign promoting the new coated KP Flavour Kraver products.
“Known for its unique and bold products, the KP Flavour Kravers range has performed strongly since launch and this campaign will help to further drive brand penetration.”
