Mars Chocolate has unveiled M&M’s Peanut & Hazelnut, a new limited-edition that combines the most popular M&M’s variant with one of the best-loved flavours in the UK.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, explained: “We know retailers and consumers love seeing new variants of their favourite brands which is why we are continuously looking to identify new flavours that complement our M&M’s chocolate perfectly. This new M&M’s variant is a mix of whole peanuts and whole hazelnuts, all coated in delicious M&M’s chocolate.
“Over the past year, we’ve seen M&M’s variants deliver incremental growth to the confectionery category and by tapping into the hazelnut trend we’re confident M&M’s Peanut & Hazelnut can do the same and boost sales for retailers.”
Harris Aslam, Director – Eros Retail and former SLR Awards Retailer of the Year, added: “Regardless of category, limited edition products are always a great opportunity to boost sales because of the excitement they breed in consumers. This is even more the case with iconic brands like M&M’s so we’ll ensure the new Peanut & Hazelnut variant is fully stocked and sited next to other bitesize brands.”
The M&M’s brand currently benefitts from an £8.4m all-year-round media campaign. Alongside this, a range of POS solutions is available to retailers.
M&M’s Peanut & Hazelnut will be available from July in 90g Treatbag (RSP £1.19), 128g Pouch (RSP £2.09) and 220g More to Share (RSP £3.29). The 90g Treatbag is also available in a £1 PMP.
