Ferrero is giving a twist to the original Kinder Bueno with the launch of a coconut variant, available from June.
Kinder Bueno Coconut launches as a special edition product to reflect the rise in popularity of the exotic ingredient. It offers a pair of four pods of smooth hazelnut cream encased in a coconut milk and white chocolate-covered wafer bar and dusted with coconut flakes.
Levi Boorer, Customer Development Director at Ferrero, commented: “We are always looking to bring a bit of difference to shoppers and this time it’s with a touch of tropical; perfectly timed for the busy summer season ahead for retailers. With adults making up two-thirds of Kinder Bueno consumption, we continuously strive to create confectionery that appeals to this age group. With the ingredient seeing a rise in consumer awareness in the last year, we’re anticipating a strong performance for this exciting new variant.
“We can’t guarantee the UK weather, but we can ensure retailers are fully prepared for the launch thanks to our free POS available via www.YourPerfectStore.co.uk.”
Kinder Bueno Coconut has an RSP of 74p and is available in outers of 30.
