Norfolk-based winery Broadland Drinks has unveiled Twistea, a semi-sparkling, flavoured alcoholic tea.
Using tea leaves from a small family-run plantation in Malawi, Twistea is cold brewed over 24 hours then fused with 100% natural, fruity flavours.
It is available in Blood Orange & Mandarin, White Peach & Mango, Lemon & Lime, and Rhubarb & Ginger 250ml cans. All are 4% ABV, vegan-friendly, gluten-free, low in sugar, and contain fewer than 90 calories per can.
Already an established category in the US, alcoholic tea is new to the UK and offers British consumers a more grown-up flavour profile compared to the substantial number of sweet cocktails prevalent in the RTD category.
Nicola Cannon, Senior Brand Manager for Twistea , commented: “Tapping into the huge number of tea drinkers in the UK who do not currently shop the RTD category presents a clear opportunity for retailers.
“With purchase intent highest amongst speciality tea drinkers in particular, Twistea also meets key RTD category purchase drivers, making it a must-stock product this summer.”
To stock, retailers should email sales@broadlanddrinks.com.
