Trebor celebrates centenary in big way

Paul and Jack Matthews

Trebor is marking 100 years in the market with a new promotion called – wait for it – the Big 100.

The campaign gives shoppers the chance to win a range of prizes up to £10,000 – including daily £100 giveaways – through off-pack activity. The £100 prize winners will also receive limited-edition, Big 100 packs of Trebor Extra Strong Mints.

To get involved, Mondelez advised retailers to display bespoke Big 100 POS in-store alongside their mints and gums range to encourage shoppers to enter. Retailers can request Big 100 POS and find further confectionery information and advice at

The Big 100 promotion is also supported by a comprehensive marketing campaign that will reinvent and revive the brand’s ‘minty bit stronger’ tagline.

The brand is also marking its centenary by sharing the stories of independent retailers who, like Trebor, were established in 1921.

One such 100-year-old store is Paul Matthews’ Bradley’s store in Quorn, Leicestershire. The business was established in 1921 by Charles Earnest Bradley. In 1969 Paul’s parents acquired Bradley’s and Paul took over full management of the store in 2008. His son Jack is now learning the ropes, marking the fourth generation in the Matthews’ family business.

Paul commented: “Trebor is a great brand with an incredible heritage and it’s wonderful to get involved in the celebration of Trebor’s centenary as we also mark our 100 years of our family business.”

Alistair Scrimgeour, Brand Manager for Trebor at Mondelez, commented: “Trebor has been at the core of the mints category for 100 years – so we’re celebrating our big birthday with our customers and their shoppers! Through our Big 100 campaign we’re rewarding consumers with a whole range of prizes – from fun extra-long Trebor Big 100 packs through to a big prize of £10,000 cash up for grabs. Retailers should stock up their fixture with the range and display our Big 100 POS to get involved and grow their category sales.”

The Big 100 promotion kicks off on 15 April and will be live until 21 May, with prizes to be won every day. Consumers simply buy any Trebor pack – including Trebor Extra Strong Mints, Trebor Softmints and Trebor Cool Drops – then visit to upload an image for their chance to win.