Tiger beer has unveiled new limited-edition outers packaging for the Chinese New Year festival. The new look features on 4-packs and 12-packs of Tiger, as well as the 24-packs available in the wholesale channel.
The launch is backed with supermarket in-store promotions and linked food samplings, as well as new shelf barkers and FSDUs. The point-of-sale material will be available to convenience retailers.
David Lette, Premium Brands Director at Heineken UK, recommends that retailers take advantage of an opportunity to increase sales during a quiet period. He said: “Tiger is the perfect choice to mark the Chinese New Year. This festival is a great opportunity to banish the post-Christmas blues.”
