Mondelez International has launched a new global, ‘Play with Oreo’ campaign, which aims to show consumers how to turn everyday routine into imaginative play.
A 20 second TV ad featuring an animated Oreo cookie is the centrepiece of a £1.5m marketing and media spend, which also incorporates VOD, social media and in-store activation.
Jonathan Holden, Marketing Manager, Oreo said: “Play has always been an integral part of the Oreo brand philosophy. We are now evolving our communications to showcase playfulness in more imaginative and creative ways across multiple channels.”
