Nisa’s Taste of the Orient promotional event returns next month to help its retailers cash in on Chinese New Year (February 5).
Top brands including Uncle Ben’s, Sharwood’s and Blue Dragon will feature in offers as the forthcoming Year of the Pig is used to encourage increased spending on meal solutions.
A wide range of products will be offered at £1 including prawn crackers, bottles of hoisin or plum sauce and jars of stir fry sauces from Sharwood’s; Uncle Ben’s Express Rice pouches; and jars of cooking sauces, egg noodles and sweet chilli sauce from Blue Dragon.
Heritage Chinese Collection ready meals will also be available on a 2 for £5 deal.
Ian Redhead, Trading Controller at Nisa, said: “Our World Food category events were popular in our retailers’ stores throughout 2018 and the Chinese New Year provides the perfect opportunity to revive the event and help to further drive sales in this category for Nisa partners.”
The Taste of the Orient event will be live in Nisa stores between January 21 and February 10.