Tag: WKD

A millennial
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Targeting the millennial pound

The young adult market represents a huge opportunity for retailers willing to build a targeted offer around their...

Magners
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We’ll drink to that!

As the warm weather shows little sign of relenting, the opportunities for retailers to maximise drinks sales this...

WKD Mixed range
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WKD cans cocktails

WKD has launched a new range of cocktails in cans under the name WKD Mixed. The 6% ABV...

WKD multipacks
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New flavour and multipacks from WKD

WKD is adding a tropical new flavour to its range, with the launch of a Mango Crush flavour....

WKD digital posters
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Glasgow prepares for a WKD night out

WKD’s multichannel, interactive ‘WKD for the Now’ summer campaign rocks up in Scotland next week (August 24) at...

New look WKD bottles
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New-look WKD for now-gen young adult drinkers

WKD, Scotland’s top-selling RTD for the past decade, will receive a new pack design to coincide with the...

WKD Blush
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Things are looking rosy for WKD

WKD is stepping up its NPD programme and venturing into new territory with WKD Blush - a 4%...

WKD Christmas jumper
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Some WKD Christmas gifts out there

SHS Drinks will shortly unwrap an interactive ‘Xmas Rules’ digital campaign for its ready-to-drink brand WKD. The activity starts...

WKD's summer of bruv
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It’s a Summer of Bruv for WKD

WKD is celebrating summer with a seasonal digital campaign that attempts to encourage consumers to engage with the...

WKD freeze pouches
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WKD joins the freezer pack

WKD Original Blue is being launched in a freeze pouch pack format, taking advantage of a growing trend...