WKD has launched a seasonal social media campaign, Merry ChristMATES, to help people celebrate their friendships and reconnect with mates.
The humorous campaign consists of series of light-hearted competitions and easy-to-enter online activities that offer festive prizes to both the entrant and their best mates. Prizes include matching WKD Christmas jumpers, bobble-hats and branded Christmas stockings.
A second strand of activity builds on the brand’s sponsorship association with the Love Island reality show. Previous contestant and social media influencer Chris Taylor will reprise his role as WKD brand ambassador to demonstrate just how much mates mean to him through a tongue-in-cheek series of videos released throughout December.
In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – will showcase some very special WKD Christmas cocktails (pictured).
Alison Gray, Head of Brand for WKD at SHS Drinks, said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only. Memorable and different as that will have been, we know that fans of WKD like nothing more than to be with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.
“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”
