Tag: WKD

A millennial
1070 views

Targeting the millennial pound

The young adult market represents a huge opportunity for retailers willing to build a targeted offer around their...

Magners
1409 views

We’ll drink to that!

As the warm weather shows little sign of relenting, the opportunities for retailers to maximise drinks sales this...

WKD Mixed range
2324 views

WKD cans cocktails

WKD has launched a new range of cocktails in cans under the name WKD Mixed. The 6% ABV...

WKD multipacks
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New flavour and multipacks from WKD

WKD is adding a tropical new flavour to its range, with the launch of a Mango Crush flavour....

WKD digital posters
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Glasgow prepares for a WKD night out

WKD’s multichannel, interactive ‘WKD for the Now’ summer campaign rocks up in Scotland next week (August 24) at...

New look WKD bottles
2003 views

New-look WKD for now-gen young adult drinkers

WKD, Scotland’s top-selling RTD for the past decade, will receive a new pack design to coincide with the...

WKD Blush
1790 views

Things are looking rosy for WKD

WKD is stepping up its NPD programme and venturing into new territory with WKD Blush - a 4%...

WKD Christmas jumper
2828 views

Some WKD Christmas gifts out there

SHS Drinks will shortly unwrap an interactive ‘Xmas Rules’ digital campaign for its ready-to-drink brand WKD. The activity starts...

WKD's summer of bruv
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It’s a Summer of Bruv for WKD

WKD is celebrating summer with a seasonal digital campaign that attempts to encourage consumers to engage with the...

WKD freeze pouches
2552 views

WKD joins the freezer pack

WKD Original Blue is being launched in a freeze pouch pack format, taking advantage of a growing trend...