Tag: Rockstar

Rockstar XD
1224 views

Pepsi acquires Rockstar

PepsiCo is to buy Rockstar Energy for $3.85bn, as the soft drinks and snacking giant looks to cash...

Rockstar XD
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Rockstar unveils functional energy range

Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch...

Rockstar cans
1279 views

Rockstar gears up for Xbox promo

Rockstar Energy Drink and Xbox have unveiled plans for a new on-pack promotion in support of the upcoming...

Sugar
1709 views

Less sugar, more sales

With the sugar tax looming, drinks and confectionery brands are looking to provide healthier alternatives to keep costs...

Rockstar's Baywatch promotion cans
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Rockstar teams-up with Baywatch

AG Barr is backing its big can flavoured energy brand, Rockstar, with an on-pack promotion linked to Baywatch,...

Rockstar Punched Guava Pure Zero can
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AG Barr comes out swinging with Rockstar launch

AG Barr hopes to box clever with its latest Rockstar launch, by adding Punched Guava to the Pure Zero range. “The energy category...

Cans of Rockstar Freeze
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Rockstar aims to freeze sales

Rockstar has upgraded its energy drinks range with the inclusion of Rockstar Freeze. The drink is available in...

Rockstar energy drink
1892 views

Live like a rockstar with Barr’s latest promotion

AG Barr is backing its energy drink Rockstar with an on-pack promotion linked to Entourage, this summer’s big...

2348 views

Rockstar Energy Water arrive on shore

AG Barr is creating a profit-boosting new sector of the energy drinks market with the launch of a...

1906 views

Rockstar expands Xdurance range

Energy drinks brand Rockstar is extending its range further with the launch of Xdurance Electric Fruits. The brand,...