Tag: Rockstar
Pepsi acquires Rockstar
PepsiCo is to buy Rockstar Energy for $3.85bn, as the soft drinks and snacking giant looks to cash...
Rockstar unveils functional energy range
Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch...
Rockstar gears up for Xbox promo
Rockstar Energy Drink and Xbox have unveiled plans for a new on-pack promotion in support of the upcoming...
Less sugar, more sales
With the sugar tax looming, drinks and confectionery brands are looking to provide healthier alternatives to keep costs...
Rockstar teams-up with Baywatch
AG Barr is backing its big can flavoured energy brand, Rockstar, with an on-pack promotion linked to Baywatch,...
AG Barr comes out swinging with Rockstar launch
AG Barr hopes to box clever with its latest Rockstar launch, by adding Punched Guava to the Pure Zero range. “The energy category...
Rockstar aims to freeze sales
Rockstar has upgraded its energy drinks range with the inclusion of Rockstar Freeze. The drink is available in...
Live like a rockstar with Barr’s latest promotion
AG Barr is backing its energy drink Rockstar with an on-pack promotion linked to Entourage, this summer’s big...
Rockstar Energy Water arrive on shore
AG Barr is creating a profit-boosting new sector of the energy drinks market with the launch of a...
Rockstar expands Xdurance range
Energy drinks brand Rockstar is extending its range further with the launch of Xdurance Electric Fruits. The brand,...