Tag: Rockstar
Rockstar rocks Oxgangs!
The Rockstar brand is helping to drive sales at Premier Broadway Stores in Oxgangs, Edinburgh, as the latest...
Health and wellbeing: the key to unlocking new growth
Britvic’s Soft Drinks Review has identified an £812 opportunity for every convenience store through the functional wellness drinks...
Stimulating sales in Scotland with Rockstar
In the latest SLR InAction+ project, we work with Britvic and Broadway Convenience Store in Edinburgh to create...
High energy approach
Energy drinks remains a huge sub-category in soft drinks and it’s vital retailers work it as hard as...
Big shift in energy sales
The last year has seen big growth in energy drink sales, particularly in larger format packs and multipacks,...
Bringing energy to lockdown
Coronavirus has had a massive impact on how shoppers live their lives and that has had a knock-on...
Rockstar ends AG Barr contract
Rockstar Energy has terminated its contract with AG Barr. The Cumbernauld-based soft drinks producer makes, sells and distributes...
Rockstar range reformulation ramps up caffeine content
Rockstar is launching a reformulated core range with 25% more caffeine to create a point of difference for...
Viral sales
Coronavirus has turbo-charged sales of sports and energy drinks during a period when they are traditionally already strong,...
Pepsi acquires Rockstar
PepsiCo is to buy Rockstar Energy for $3.85bn, as the soft drinks and snacking giant looks to cash...