Rockstar ends AG Barr contract

Rockstar range

Rockstar Energy has terminated its contract with AG Barr.

The Cumbernauld-based soft drinks producer makes, sells and distributes Rockstar in the UK under a licence that was due to expire in 2024.

The contract will now end on 23 August 2020; AG Barr will be compensated for its early termination.

The move follows soft drinks giant PepsiCo’s purchase of the Rockstar brand in March for $3.85bn.

Rockstar accounted for around 8% of Barr’s total sales volumes in the last financial year.

The news came shortly after Rockstar launched a reformulated core range containing 25% more caffeine.