Swizzels launches new PMPs

Love Hearts and Parma Violets

Swizzels has expanded its Originals range with price-marked hanging bags of Love Hearts and Parma Violets.

The £1 PMPs are now available for convenience stores and independent retailers.

Each Originals variant comes in a 142g hanging bag and they are both suitable for vegetarians and vegans.

Swizzels will support sales of Parma Violets with its latest consumer campaign. In the run-up to National Parma Violets Day on 26 June, the brand is inviting the public to share their own recipes incorporating the sweets for a chance to appear in the first Parma Violets recipe book. This will be released online in time for the big day.