JTI has launched its king size cigarillo product Sterling Dual Capsule Leaf Wrapped in a brand-new 20s format.
Available from this month with an RSP of £9.10, Sterling Dual Capsule Leaf Wrapped 20s follows the same stick configuration as the 10s, with a mentholated Virginia blend tobacco and capsule filter that releases a peppermint flavour when crushed.
Ross Hennessy, Head of Sales at JTI UK, said: “We are committed to bringing retailers products that respond to current trends and resonate with existing adult smokers. The Sterling Dual Capsule Leaf Wrapped 10s range has gone from strength to strength since its launch, so we’re pleased to be giving retailers even more choice for their customers. With this new 20s extension, we expect the product to follow the same route as the 10s, resonating with those looking for a good quality product, at an affordable price point.”
Sterling Dual Capsule Leaf Wrapped came out on top in numerous key industry awards this year, including the Retail Industry Awards, winning the tobacco category for its innovative launch, as well as SLR’s Tobacco Product Launch of the Year Award.